Is Wildstar ditching subscriptions and going free-to-play on Steam?

Elder Scrolls Online, Star Wars: The Old Republic and Lord of the Rings Online have all ditched subscriptions, and now it looks like Wildstar might do the same.

A listing on SteamDB (via PC Gamer) suggests the massively multiplayer online role-playing game is going free-to-play.

It’s listed as “Free on Demand”, which is how SteamDB advertises its free-to-play games.

According to a recent NCSOFT earnings call, the game only made a quarter of the revenue of the firm’s second lowest performer Lineage II between January and March.

WildStar is a multiplayer online game in the vein of World of Warcraft that takes place against the science fiction backdrop of the planet Nexus.

Currently, purchasing the game at retail or downloading it online unlocks 30 days of free game time, as well as three guest passes, which can be given to friends.

The game’s business model also gives players the opportunity to avoid subscriptions by purchasing play time using in-game gold.