Seems like EA is giving away freebie packs for Ultimate Team in FIFA 15 left and right these days. Last week they dished out three across a Community Weekend and today theyre offering another 25K rare gold pack to everybody.
This is tangentially connected to last nights maintenance, which by the sounds of things was in order to make Ultimate Team store improvements.
Heres the twitter post announcing the latest pack giveaway. As tends to be the case with these, the players are not tradeable.
6pm UK time was about ten minutes ago at the time of writing, and the FIFA 15 Ultimate Team packs have indeed been given out. Since the Web App actually seemed to be working, I was able to check (and open) the pack through that method. I got a Dutch lad named Douglas (and a few guys who were worse.) Not terribly exciting, but thats the luck of the draw.